Schomp MINI Earns 2022 DealerRater Colorado Dealer of the Year Award for High-Quality Customer Experience 

February 4th, 2022 by

Across Colorado, Schomp MINI the best-reviewed by MINI Shoppers in Colorado.


Schomp MINI has been awarded a 2022 Dealer of the Year by DealerRater, a leading car dealer review and reputation management platform and company of Inc. (NYSE: CARS). The Dealer of the Year recognizes auto dealerships across the U.S. and Canada that are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing and overall experience in their reviews in their state. 


Top-reviewed dealers engage in digital-first services.


Home delivery and virtual appointments were powerful drivers of positive reviews in 2021. Winning dealers who offered these services scored on average a 97% positive review rate, nearly 5 percentage points higher than dealers without.


The Dealer of the Years indicate the value car shoppers place on dealers’ adaptability to provide the very best service even when the industry is challenged by inventory shortages and increased car prices.


Schomp MINI wants to show you that you are in the driver’s seat. Through our 75-plus year history, our innovation has had one central focus – you. We’re a company that can be counted on to innovate and improve the customer experience. With the recent worldwide outbreak of COVID-19 and the regulations requiring social distancing and shelter in place mandates, we’ve launched an online auto-buying service to adapt to this new environment. allows you to go through the entire vehicle purchase process online from the comfort of home. Our team of Client Advisors is standing by to assist you remotely, with the convenience of a few clicks.


Successful dealers engage with customers, a critical component to their success. 


The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchases online. Award-winning dealers on average responded to customer reviews over five times more frequently than non-winning dealers. Dealers that go above and beyond traditionally respond within 24 hours. 


DealerRater Dealer of the Year Award Methodology 

The DealerRater Dealer of the Year Awards are presented annually to the top U.S. and Canadian car dealers with 25 or more reviews based on categories such as customer service, quality of work, friendliness, pricing and overall experience, key drivers of repeat and referral business. The scoring algorithm considers the dealership’s average DealerRater star rating as well as the total number of reviews written about the dealership during the 2021 calendar year.


Click here to see our Dealer Rater reviews: